Maybe Supergoop! Unseen Sunscreen Means Japanese SPF Formulas Are About To Go Viral
Supergoop! Unseen Sunscreen Broad Spectrum SPF 40 ($32) joins the ranks of The Glossier Invisible Shield with a weightless, invisible formula that protects your skin from harmful UVA/UVB rays.
Obviously, the appealing nature of this new formula is the promise of an invisible and weightless formula. One that absorbs quickly and wears well under other skincare while playing nicely with your makeup. US skincare routines and product launches have been evolving at a very rapid pace since many, many brands started sitting up and taking notice of Korean skincare routines and techniques. Although, I have to admit there are disappointment aspects of these new launches. For example, this year is beyond a doubt the year you’ll see facial sheet masks everywhere especially at the drugstore. I’ve even reviewed a few for you that recently released like Garnier Moisture Bomb The Super Hydrating Sheet Mask and Neutrogena Hydro Boost Hydrating 100% Hydrogel Mask. So, why am I disappointed? Well, after using Korean facial sheet masks for many, many years I can safely say they are far superior to the ones I’ve tried from US brands thus far. I’m hoping as we see more launch this year from brands like Burt’s Bees, Soap and Glory, and Simple that they’ll prove more promising.
On that note, I worry that if the lightweight, quick to absorb formula sunscreens we’ve seen from Asia, Japan in particularly, do go viral that they won’t be as poorly formulated as the sheet masks I’ve seen thus far.
I am utterly spoiled by products like Biore UV Aqua Rich Watery Essence SPF 50 and Kanebo Allie Extra UV Gel Mineral. Our SPFs in the US are cloying, heavy, and just awful under makeup in my humble opinion. Japanese formulas are so light, easy to absorb, and wear so easily under makeup.
Hopefully, Supergoop! Unseen Sunscreen proves just as lovely.
Supergoop! Unseen Sunscreen is available now at sephora.com.
More info:
Avobenzone 3%, Homosalate 8%, Octinoxate 4.5%, and Octisalate 5%
Ingredients:
Isododecane, Dimethicone Crosspolymer, Dimethicone/Bis-Isobutyl PPG-20 Crosspolymer, Isohexadecane, Dicaprylyl Carbonate, Meadowfoam Estolide, Polyester-8, Polymethylsilsesquioxane, Caprylic/Capric Triglyceride, Lithothamnion Calcareum Extract, Butyrospermum Parkii (Shea) Butter, Jojoba Esters, Diethylhexyl Syringylidenemalonate, Mannitol, Olibanum, Lecithin, Microcrystalline Cellulose, Diatomaceous Earth, Zinc Sulfate, Silica, Tocopherol.