I just got an alert this morning that Fresh is introducing a range Sugar Lip Treatment Advanced Therapy Zodiac Collection that features 12 treatments from the iconic advanced therapy collection that represent one of the 12 signs of the Zodiac. That isn’t all, get this, they teamed up with Susan Miller, astrologer-to-the-stars, to create this collection.
Ok, don’t kill me. I’m going to go on a little rant for a second.
Seriously though? Astrologer-to-the-Stars? I mean, this is way out there for a upscale brand like Fresh. Just like mermaids and unicorns, Astrology and the Zodiac is the next big beauty trend. Everyone from Wet n Wild to Bite Beauty and Colourpop has created a Zodiac-themed collection and I imagine, come Spring 2019, that it’ll be an even bigger trend. Even Bare Minerals Holiday 2018 is all about astrology!
Here’s the thing though. It’s all about Instagram isn’t it? Astrology and the Zodiac is an ideal Insta-trend and I get why makeup and beauty brands are headed in this direction.
The makeup world loves the zodiac and astrology and all things galaxy related but do you?
I do not. Sorry. I know a lot of people that are positively obsessed with the zodiac and astrology and how mercury in retrograde is destroying their life but……….I am not one of those people.
I mean, in passing, if I’m waiting in the doctor’s office I might read my horoscope in some magazine but it’s pure entertainment for me. I don’t really believe that my zodiac sign is responsible for my personality, likes, dislikes, and relationships. I am who I am whether I’m a Virgo, a Libra, or a Leo.
So, I’m not obsessed with this new makeup trend and I don’t even like it.
There I said it.
Go ahead and throw tomatoes at me.
I’m just so sick of all the “get me viral fast” trends lately. The galaxy, mermaids, unicorns, astrology. Please just stop.
How about you?
Do you love the idea your fav makeup trends are headed to astrology for inspiration for their latest launches?
Or do you find it a terrible trend that needs to go away?