April 16, 2019

Urban Decay Daenerys Targaryen Vice Lipstick Review & Swatches

I purchased this item and I receive a small commission if you shop using the links in this post.
5 stars out of 5

Urban Decay Daenerys Targaryen Lipstick ($19) is one of four, limited edition Vice Lipstick shades that launched with the Urban Decay Game of Thrones Collection! A few spoilers ahead for this week’s Game of Thrones episode! Readers beware.

Ahhh Daenerys! What a pickle you’ve gotten yourself into! This week, it was revealed to Sam that Daenerys burned both his father and brother alive. This threw Sam into a bit of a tail spin which made very little sense to me considering how poorly his family has treated him. But it also unleashed a host of confusion on Jon’s head as he struggled with not only the fact he was sleeping with his aunt but that he might have to take back his King of the North title. If you forgot who you are Jon Imma tell you that little Lyanna Mormont is here to remind your ass who you are. I dunno what Jon’s more worried about the fact he might need to be King or that his lady love is his auntie.

Some people are convinced this first episode started to reveal Daenerys’ unraveling like the Mad King. Mmm I didn’t notice that mostly I noticed that Dany wasn’t having any of Sansa’s ‘tude. Sansa was fairly rude but I thought Dany came across a bit bratty as well. It made me wonder what sort of meltdown she’ll have once she finds out Jon’s a Targaryen and the true heir to the throne.

None the less, Dany still remains one of the stronger women on the series and in the books. She’s small but mighty.

Is her lipstick as powerful?

Dany isn’t exactly known for her makeup but if we’re doing something inspired by her maybe a fiery orange or red would be the shade that fits her best. Or perhaps she’s all ice! Maybe a pale, frosty blue would be the shade you most associate with her. Urban Decay decided a red metallic would be the shade that fit her most. I struggle with what I’d consider the best shade for Dany because I typically see her as both fire and ice but mostly fire and that’s inspired by her dragons and not so much Dany who’s way cooler in looks but all fire in personality. Which shade would you choose for her? I’d probably go with a sparkling rub red!

Urban Decay Vice Lipsitck Swatches (Daenerys Targaryen, Cersei Lannister, Sansa Stark, White Walker)

Urban Decay Daenerys Targaryen Vice Lipstick is a cooler red with a light metallic sheen. The undertone has a subtle bluish tint when I view it in a certain light but that doesn’t translate to my lips only within the barrel. It applies smooth with excellent color that was lightly hydrating on my drier lips and a wear time of around five hours.

The packaging is maroon in color and has the Targaryen sigil on the barrel. Speaking of which is the Night King’s fire spiral that of the Targaryen sigil? Things to think about until next Sunday!

Urban Decay Daenerys Targaryen Vice Lipstick is a lovely shade if not terribly unique! I’m positive Daenerys will want to add it to their collection!

Urban Decay Daenerys Targaryen Vice Lipstick is available on April 29th at retailers and now at urbandecay.com.

Where to buy

Sephora Ulta Macy’s

Urban Decay Daenerys Targaryen Vice Lipstick is a new, limited edition shade launching with the Urban Decay Game of Thrones Collection. This is a cooler red with a light metallic sheen that apples smoothly with a lightly hydrating feel that wore for around five hours. The color isn’t quite what I’d expect Dany’s shade to look like but it’s beautifully textured and easy to wear none the less!


  • Hydrating, pigmented, comfortable to wear.


  • Not quite a shade fans would likely pick for Team Targaryen!


Urban Decay Daenerys Targaryen Vice Lipstick is an easy pick for those that love the character and love a good hydrating red lipstick!

I purchased this item and I receive a small commission if you shop using the links in this post.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Lauren

    This whole collection sold out on the UD website. I know it’s going to be in stores, but I think it’s going to be super hard to find.

    I would solve to have this color, but I’m kind of despairing that it’ll get bought up before I can get it.

  • Jules

    All I know is, once she finds out that Jon isn’t her brother, Sansa better rise up and call him out for giving away the North when it wasn’t his to give. And mini-Mormont better have her back. You know Arya will.

    • Isabella Muse

      LOL mini-Mormont made me laugh! Mormont is already pissed off at Jon so, she’ll be backing Sansa no doubt! There’s about to be a major crisis between all of them that’s for sure (accept Bran who is now a robot and not an actual human lol)!

  • kjh

    Lovely on you. I’m not scoring for self, but want the palette as a present. Sure hope UD is cranking these, because the demand will be OOC.

  • kimkats

    Oh how I love that video clip.. you GO little Lady Mormont!!! ๐Ÿ˜€ ‘Course now she’s all hacked off at Jon, and rightfully so… at least in her mind….. I’m so happy that GOT is back on, but so sad that it’s the last season for it…

    Oh, and the lipstick is a beauty – almost forgot about that! ๐Ÿ˜€

    • Isabella Muse

      she’s a scene stealer that one! ๐Ÿ™‚ I am too but yeah ๐Ÿ™ boo at it being the last season! LOL! It’s ok once I head into the GOT wormhole there’s nothing about makeup on my mind!

  • Darlene

    I love the Daenarys and White Walker reds, but the other two wouldn’t look good on me. I’m flat broke after a hefty Bobbi Brown order I just placed so it’s kind of a good thing for me these are sold out anyway, but I bet people will be popping up with suggestions for dupes before long!

    Wouldn’t Gendry be the truest heir right now? If you’re basing it on the most recent king and not going further back.

    • Isabella Muse

      They actually sold out on UD but haven’t yet launched at Sephora/Ulta/other retailers so if you did want any part of the collection you can still get them ;-D Not sure he’d have a chance at it now that Jon’s origins have been revealed but it would be interesting if things did take that turn!

  • Andie

    Not sure if I can see this shade of red on Daenerys. I think I would have liked her with a sheerer pinky red. I’m surprised the didn’t make her color a shade of violet. They talk about her violet eyes and how she wears that violet silk dress the first time she meets Drogo, plus I think that sort of lippie color would go really nice with the shadows they picked for her house.

    • Isabella Muse

      That would be a good color to represent her! But also, I have a hard time envisioning her in any lipstick! Her description is always that of a more natural beauty!

      • Andie

        That’s why I thought a sheer pinky red might be better than the red they chose. Something that gave her those natural, but ‘just bitten’, lips.

        • Isabella Muse

          excellent way of putting it! Dany would look just right in a just bitten lip look ;-D