April 5, 2019

Urban Decay Game of Thrones Eyeshadow Palette Review & Swatches

This was provided to me by a brand for review and I receive a small commission if you shop using the links in this post but all opinions are my own.
4 stars out of 5

I feel the opening of my review of the Urban Decay Game of Thrones Eyeshadow Palette should have the GOT theme music playing. Or better yet, instead of the original soundtrack maybe Peter Hollens can hum through the entire review!

Ok, no dramatics, no crazy intro, let’s just get down to the nitty gritty reviews and swatches of the Urban Decay Game of Thrones Eyeshadow Palette.

There are many, many fandoms and a few have been represented in the beauty world. Alice in Wonderland, Wonder Woman, the Muppets, Beauty and the Beast, are just a few that have made their way into my makeup collection in the past few years! One of the more epic ones was when Fortune Cookie Soap decided to launch a Doctor Who or as they called it “Man in a Blue Box” Collection.

I personally belong to many, many fandoms and I wish some of my favorite brands would introduce some sort of epic collection representing them. Supernatural Makeup Collection? I’m all over it! Doctor Who Makeup Collection? I AM ON THAT! Iron Man or Flash Makeup Collection? YESSSSSSSSSS! Bleach makeup collection? OMG Bring it! A Harley or a Suicide Squad Makeup Collection? I’d cry and buy.

The thing with makeup and fandoms is no one has quite got down an epic collection yet to really represent the geeks out there. Sometimes they get the packaging right, sometimes they get the colors right but the packaging is all wrong. Also, most times, they aren’t quite the fandoms we really want to see.

In the case of the Urban Decay Game of Thrones Collection I think I can speak for us all and say this is REALLY a makeup collection we wanted. However, there are many miss opportunities here. I recently reviewed the Urban Decay Mother of Dragons Highlighter Palette and come on, that could have been really legendary. However, UD ended up going very safe with the shades in the palette.

With the Urban Decay Game of Thrones Eyeshadow Palette I’d say the packaging was brilliant if not pretty bulky. It’ll called back days of old when Urban Decay Book of Shadow Palettes were amazing popular and innovative. The palette is rectangle in shape featuring a zoomed image of the Iron Throne on the cover. You don’t actually see the throne but you are privy to the swords that make up the throne which were apparently forged from a thousand different swords according to legend. Flipping it open reveals a generously-sized mirror and a map of Westeros. The right side of the palette has a quote from Daenerys, which reads, “Lannister, Targaryen, Baratheon, Stark, Tyrell, They’re all just spokes on a wheel. This one’s on top then that one’s on top and on and on it spins, crushing those on the ground”. The palette cuts out around the quote and a small ribbon pull will aid in pulling the palette upwards to reveal a pop up of the Iron Throne. Below the pop up of the throne another quote from Tyrion reads, “Never Forget what you are. The rest of the world will not. Wear it like armor. And it can never be used to hurt you.”

The actually palette is hidden below all the fanfare. It pulls out with a ribbon tie and can be completely removed for easy application. Yes, the packaging is bulky, it’s hard to store, difficult to travel with, etc…! But it’s pretty darn cool if you love the show. Dude, it’s a makeup palette with a pop up of the Iron Throne how can you not love that?

The palette is divided into three houses with five eyeshadows per house and another five shades which represent the White Walkers (or the free folk if you want!). You’ll get a total of 20 eyeshadows. The houses represented are House Targaryen, House Lannister, House Stark, and our friendly villains, the White Walkers. The shades are all interesting but nothing truly unique or innovative. Also, in many ways disappointing as the shades somehow lose their way and get confused about which house they are representing. For example, I’d probably use many of the Lannister shades in a Targaryen look as they are all fiery shades. The same holds true for Targaryen’s shades! Gold and regal purples make me think more of the House of Lannister. The White Walkers are very accurately depicted with cooler shades of aqua, blue, and frosty white. House Stark, mmmm, I never really associated a color with the Starks but the earthier shades Urban Decay went with do make senses.

On a whole, there is nothing here that really impressed me in terms of colors. The shades are likely ones you own many times over. I wouldn’t call them unique but Bay of Dragons and King’s Landing do stand out as interesting and different compared to other repetitive colors in the palette and in my collection.

I didn’t struggle creating looks with the palette. I thought I would but the five shades all come together well to create one look. And of course, you can mix and match anyway you want! However, the way the palette is grouped is very helpful in creating a contrasting look for each house. I’d say you’re getting four main eyeshadows and the fifth color is more of a sparkly topper shade. I admit I did use King’s Landing and Bay of Dragon’s as a highlighter on my cheeks! Both shades work great that way! And you can likely get away using Hardhome that way as well!

Speaking of these topcoats…..

I actually liked these a lot. They are more loosely packed and very sparkly. They apply best with a finger in my opinion. They add a nice bit of sparkly on top of an already completed look but if you’re feeling frisky you can build them up and wear them all over your lid for a quickie look! Although, I think they work best over a look.

They eyeshadows in the palette are fairly well formulated. All were pigmented, all applied well with some fall out, and all had a good texture. I didn’t feel any shades performed poorly or bad. I didn’t love Stormborn or Dothraki though as they were just a bit too frosty for me! But the formula was velvety and blended easily. I honestly didn’t experience any issues with the performance on these shades. And yes, this surprised me a bit as I feel like some of the latest Urban Decay Eyeshadow Palettes have performed poorly for me!

Urban Decay Game of Thrones Eyeshadow Palette Swatches (King’s Landing, Red Keep, Casterly Rock, House Lannister, Lannister Red)

Urban Decay Game of Thrones Eyeshadow Palette Swatches (Winterfell, Nymeria, Winter is Here, Weirwood Leaves, The Sight)

Urban Decay Game of Thrones Eyeshadow Palette Swatches (Hardhome, Take the Black, White Walker, Frozen North, Free Folk)

Urban Decay Game of Thrones Eyeshadow Palette Swatches (Bay of Dragons, Stormborn, House Targaryen, Dothraki, Bend the Knee)

So, the question of the moment is do you need this eyeshadow palette? I’d like to think so if you’re a fond fan of Game of Thrones! But putting that aside, the palette has some very nice shades to create both bolder and natural looks and that might be a selling point if you aren’t a GOT fan girl or guy.

But most important, is there a missed opportunity in the creation of the Urban Decay Game of Thrones Eyeshadow Palette? Yeah, sort of. I’d love to see something a little more unique, something that popped a bit more, and I’d totally rename some of these shades as well!

It’s not a perfect fan palette but it’s probably one of the better fandom eyeshadow palettes I’ve seen launch in recent years.

Urban Decay Game of Thrones Eyeshadow Palette is available starting April 29h.

Where to buy

Ulta Sephora Macy’s Urban Decay

Urban Decay Game of Thrones Eyeshadow Palette is a new, limited edition palette that contains 20 eyeshadows inspired by the HBO Game of Thrones TV show. The 16 of the eyeshadows are 0.0.3 oz each and 4 are 0.05 oz each for a total of 0.68 oz of eyeshadow. The palette is priced at $65 and made in the USA with US/or imported ingredients according to the back of the box. I thought all the eyeshadows performed consecutively well with good blendability (some minor fall put), an excellent textured formula that was velvety and great pigment. I wouldn’t say the shades are terribly unique sadly and might be easily duped across shades you likely already own. There’s room for bigger and more epic things than this palette might provide for hardcore fans of Game of Thrones but those buying it for the shade selections and formula might be happy if not repeating themselves if they already own a lot of different eyeshadow palettes.


  • Packaging is pretty awesome!
  • Eyeshadows all performed and blended well with plenty of pigment.


  • Not a lot of unique shades.
  • Packaging is bulky and difficult to store or travel with.
  • Shades might be easy to dupe if you have a lot of eyeshadow palettes.


Urban Decay Game of Thrones Eyeshadow Palette is a no brainer purchase for fans of the show!

This was provided to me by a brand for review and I receive a small commission if you shop using the links in this post but all opinions are my own.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Christina

    Color! I like the last look on you! See, you look great in colour.

    I’m probably not going to pick this up because I can’t stand the bulky packaging. I just have no space to store something like that. Plus, I’m sure I have most of these shades in their other palettes.

    • Isabella Muse

      Thanks girl <3! The packaging appeals to my geeky side but I've become quite the minimalist in my old age and this is just too big and bulky :-/

  • kimkats

    Oh man, I wish they’d made eyeliners in the colors of The Sight and Frozen North. Man, I’d have been all over those! πŸ™‚ It’s a cool collex, but I’d never wear that much sparkle, so gonna pass, but Me Likey on you!

  • Felicia Ferrick

    Wow! You look stunning in all the looks but I especially love the look you did with the green. And I love how you color coordinated your outfit with each one. I cannot wait for GOT to return and p.s. did you see that that The Terror is having a Season 2? Color me excited. Hope you have a fab weekend Isabella. XOXO

    • Isabella Muse

      oh wow thanks you’re too kind ;-D YES I KNOW I stroked out! I’m looking forward to seeing how that goes! I hope you had a lovely weekend πŸ™‚ Sorry delayed reply!

  • Jules

    OK, based on your eye looks, you’re definitely a Stark! I’m so TORN. The packaging is beautiful, but i just don’t know if i can spend $65 for a palette that I like, but don’t love. I was super excited about the White Walker shades, but I feel like none of the lighter colors are substantial enough to truly work well with the blue (THAT BLUE) and black… and yeah. Nothing about House Targaryen makes me think of pinks and purples, although they are lovely colors. But thank you for such a thorough review! It means so much more when it comes from a fellow fangirl!

    • Isabella Muse

      Ha thanks ;-D The colors are disappointing looking at them from a house stand point. They just aren’t what I’d have choose to represent each house shrug! But they do work well together which counts for something I guess ;-D My pleasure my dear ;-D Happy watching next week!

  • kjh

    I’m thinking of getting this for a goodbye gift for the boss at night job, who is relocating. Since she’s into this type of stuff…Catniss/Hunger Games etc. I thought it might be just the thing. I know she expects an eye palette from me, so…. Not sure that she’s a GOT fangirl, but assume so, as she fans/stans so much. Think this would hit the spot? (almost said HER spot, then realized how rude that would be.) Have a great w/e Isabella. Your looks are great. This is a pretty comprehensive palette, although the community is very polarized as to whether the colors really represent the houses/characters. What do I know? They don’t make palettes about Investigation Discovery and other true crime…thank god. (But yes, I did save the box from Nars Guy Bourdain Splendor in the Grass, lol.)

    • Isabella Muse

      LOL about her spot ;-D I’m sure she’d love it!!!!!!!!!!!!!! Thanks so much my dear ;-D They don’t do a majorly great job representing the houses in my opinion but meh at least they work well together to create looks ;-D haha maybe one day!

  • Teli

    I’m so torn on this one, I keep wavering back and forth. It’s going to be heckin’ expensive here, and not super unique, but still so pretty.

  • Lauren Havelka

    While I have some quibbles about some of the color choices (House Lannister is a soft peach shade?! Tywin would roll over in his grave), I definitely need this palette. UD could have done better, but I can see myself wearing all these shades. Can’t wait for it to go on sale!

    • Isabella Muse

      LOL agreed! I think the upside is all the shades are wearable and work to create some cool looks but not exactly what I’d have chosen to represent each house!

  • Z

    I just had a serious thought…I’ve read your reviews for years and you always can tell what’s a hit or miss. The question is: why haven’t these big vompanies tapped into ur creativity yet? For real, I’m serious here. I’d love to see a callab of yours!

    • Isabella Muse

      ha thanks Z I appreciate that and I’m flattered but I’m not really all that creative πŸ™‚ <3!!!!!!!!!!!!!!!!!!!!!!! xoxoxoxoxo

  • Hannah

    I learned my lesson with the Lorac Pirates of the Caribbean palette: bulky packaging will always be more trouble than it’s worth. I wish they’d done multiple smaller palettes for each House, something like the Smashbox Cover Shots.

  • Kez

    Just thought I’d let you know that hot topic did do a supernatural palette thanks for the review

      • Kerry

        Ah I missed that. They do some great film and tv makeup but I’m excited to get my UD game of thrones palette in photos it doesn’t look as impressive as the Alice ones but may just be the layout

        • Isabella Muse

          no worries! It’s a nice palette! Not as colorful as Alice!