May 9, 2022

And That’s a Wrap as Jerrod Blandino Leaves Too Faced After 24 Years

Jerrod Blandino, co-founder of Too Faced Cosmetics and his husband, Jeremy Johnson are leaving the brand they founded in 1998 to “embark on new entrepreneurial projects and endeavors,” according to Estee Lauder. Too Faced was sold to Estee Lauder for 1.45 billion in 2016 and since that time both Jerrod and Jeremy have remained active with the brand. But like founders before them (Bobbi Brown, Jamie Kern Lima, Wende Zomnir, etc…) they stayed on for the customary five year period and are now quietly exiting as of July 1st, 2022.

Jerrod posted an Instagram video yesterday to say goodbye and wish his brand well. And Estee Lauder went ahead and announced that Tara Simon was promoted to the global brand president for Too Faced going forward.

Without a doubt I know we haven’t seen the last of Jerrod of Jeremy as many brand founders haven’t completely left the industry! For example, Wende Zomnir has since moved on from Urban Decay and launched a new brand called Caliray and more recently Bobbi Brown has launched Joans Road Beauty.

At 1.45 billion dollars, Too Faced was one of Estee Lauder’s biggest acquisitions and was purchased at a time when Too Faced was showing immense growth. Interestingly enough, the acquisition wasn’t a complete disaster if anything Too Faced improved after the purchase and product launches became more interesting. However, with Jerrod gone we might begin to see the decline of quality as Estee Lauder is legendary at destroying brands they purchase.

What do you think of Jerrod’s departure?

Do you think the quality of the brand will suffer going forward?

5 Comments

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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Comments

  • Sarah

    Oh wow. This feels like the end of an era! The original TF Natural Eyes palette was my very first high end palette purchase all the way back in 2010. And who can forget all the Peach Palette drama from back in the day!

    I haven’t purchased anything from the brand in a long time (nothing personal against TF, I just don’t wear much makeup these days) but I’ve always felt that they did a good job of staying true to their branding and carving out a recognizable product in a flooded industry. My guess is that like many other acquired brands, over time the individuality of the TF name will fade and it will become just another generic makeup line…

    • Isabella Muse

      absolutely with you on that feeling. The peach craze was awesome. Sadly, I’m pretty sure you are right about that. I expect to see some of these brands at target or walmart at some point!

  • kjh

    I could live without the cutesy factor. Not into it personally, but it seems they did scented m/u quite well. Maybe it’s time that tf can grow TF up. But the place they hold in Lauder is on the less-than-serious side, so probably not. I’ll miss Clover, but we have your huahua to (Kia?) moon over. Good luck to j&j. Maybe they can work on increasing acceptability of m/u for men. Color Cosmetics should grow beyond Pride month for all genders and orientations. It’s fun and should be self-expression for all. Base products have done pretty well expanding color diversity. Now let’s see some gender diversity.

  • Dani

    Eeek! What will I do for my Chocolate bronzer? It’s the best, period. I have loved TooFaced, but even good things come to an end.

    • Isabella Muse

      It’s not coming to an end 🙂 Just Jerrod stepping down!