October 17, 2022

Morphe’s Parent Company May File for Bankruptcy

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According to Reorg Research, Forma Brands, the parent company of Morphe, Lipstick Queen, and Jaclyn Hill’s Jaclyn Cosmetics, may file for bankruptcy. Forma brands has about $600 million to $700 million of debt.

“Forma Brands is engaged in constructive discussions with our financial stakeholders regarding ways to strengthen the company financially and enable us to reinforce our focus on the opportunities we see ahead for our brands. We are excited about the products we will continue to bring to our customers.”

As per news sources, Forma blames the decline in sales due to the pandemic, supply issues, and loss of interest in color cosmetics. This comes as no surprise considering beauty, in general, seems down across the board and many brands have been forced to shut down entirely in the last two years including Clarisonic, Becca Cosmetics, Makeup Geek, Coastal Scents, and many more.

Sadly, after Christmas and into the New Year I fear more brands will be coming forward with the same problems. Keep in mind Morphe’s filing for bankruptcy doesn’t mean it’ll be gone forever. Forma Brands may use this as a way to restructure their brands. We’ll have to wait and see if that’s what happens.

What do you think of this news?

2 Comments

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About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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Comments

  • Allie

    I think all the people that were outraged by Jeffree Star was only for social media. Behind closed doors they liked his makeup and also liked going into an actual store and playing with it. I think a lot of the outrage towards the influencers were more of a front so the individuals didn’t get called out for being silent but the cancel culture of James Charles etc. Jeffree star etc. I don’t think people are actually supportive of.
    In the last two years or so we have also seen a rise in luxury influencers on YouTube and luxury purchase of make up. Everybody puts everything on a credit card anyway so why buy Morphe if you can buy a Dior quint and show it off on social media to get more likes.
    The era Of the A-list YouTube make up influencer came to an end as well. The top-tier influencers became rich, bored of makeup And segued into other passions. These people’s videos became few and far between so Morphe lost their advertisements.

    Too many launches and too palettes with all the same color stories also did them in. People were finding better quality for the same price elsewhere and purchased those brands instead.

    • Isabella Muse

      I actually agree but didn’t speak of it in the post because I didn’t want to appear to be trashing anyone. I wanted to say that many articles I’ve read said that the bankruptcy issue was partially due to J Star and James Charles. I don’t believe that at all. People will publically say they dislike an influencer but still purchase items the influencer recommends, collaborates with, or creates. So, the issues of bankruptcy can’t be placed on the shoulders of influencer drama IMHO. I think there’s a matter of returns as well. Purchasing excessive amounts of makeup and returning it later. I see it a lot at Sephora when I actually do go to a store. And yes, absolutely people grew exhausted of the same things over and over again. We had a very excessive amount of makeup shoved down our throats for the past 8 years or so and people are finally getting a little tired of it 🙁 That blame goes to brands, not influencers.