January 16, 2023

Makeup Revolution IRL Filter Finish Concealer Review & Swatches

I purchased this item and I receive a small commission if you shop using the links in this post.
4 stars out of 5

Makeup Revolution IRL Filter Finish Concealer ($7) is a new, incredibly inexpensive concealer that launched for Spring 2023 in sixteen shades that promises to filter blemishes, dark circles, and fine lines while providing full, breathable coverage and sixteen hours of wear. I am always really excited when Makeup Revolution launches a concealer. I’m a bit fan of Conceal & Define Full Coverage Concealer and it’s one of the reasons I race to try anything new concealer launches from Makeup Revolution.

That being said, I have learned the hard way that not everything is as good as Conceal & Define Full Coverage Concealer. A lot of Makeup Revolution concealers are a miss for me sadly but it never sways me from trying them anyway!

Make Revolution launched IRL Filter Longwear Foundation a few months ago and I purchased it upon launch bit the verdict is out if I actually like it. I’m a huge fan of Conceal & Hydrate Foundation but IRL Filter doesn’t have me convinced.

Nonetheless, I immediately purchased Makeup Revolution IRL Filter Finish Concealer and here’s my review and thoughts on it.

The one thing you gotta love about Makeup Revolution is the prices. This concealer is $7 bucks! $7! That’s a steal. But one of the most important things is the fact that Makeup Revolution IRL Filter Finish Concealer is 0.21 oz for $7. Why is that so important? Inflation my friends, inflation! The original Conceal & Define Full Coverage Concealer is $7 for 0.11 oz (Conceal & Hydrate is bigger at 0.45 oz for $12) which makes this new IRL Filter Finish Concealer the same price if not the same size. It’s refreshing prices have gone up dramatically with some of Makeup Revolutions’ new Spring 2023 releases.

This comes in a standard barrel and has a flocked sponge applicator that’s slightly angled which gives it that fingertip look and feel during application. As per Makeup Revolution is has 16 hours of wear, blends effortlessly, has a soft matte, full coverage finish and is crease, sweat, and waterproof with a “first-to-market oil-free VTOX formula” with okra extract and hyaluronic acid! V-Tox uses algae to mimic the smoothing, line-diminishing effects of Botox.

Some of their marketing is spot on but a lot of is not. Soft matte finish? Check! Crease-proof? Check! Blends easily? Absolutely check! Smoothing? Sure is! Full coverage? Absolutely not. Sixteen hours of wear? Mmmmmmmm not really.

This is a lightweight, creamy concealer that blends like butter. It’s slightly thin but does have enough creaminess that you might not notice it being thin. I prepped well prior to use because I have drier eyes but I feel like even if I didn’t it would likely still apply very well. It’s a formula that glides very easily under eyes. I got the shade C7 which I swatched in this post! It’s a lighter beige shade that looks darker in the barrel. I was properly impressed with the application and felt like it was very easy to apply. It did not crease through the wear or settle into my finer lines. It provided a very smooth finish. I wouldn’t say it’s producing a botox effect but I will say my under eyes look bright and smooth. I got about 8 hours of wear from it before it faded. I didn’t have any cakiness or creasing during that wear but it just faded away by the time I got home after work. That claim if sixteen hours might be a little much. Don’t be frightened of the matte finish by the way! As someone with drier eyes, it was perfectly fine for me and didn’t look nor feel dry.

Makeup Revolution IRL Filter Finish Concealer Swatches (Shade C7)

My problem? Pigment. I’m a bit disappointed at the lack of pigment. My ride-or-die is Tarte Shape Tape Concealer and I pretty much feel it’s the gold standard in regards to being pigmented and full coverage. If you’re throwing full coverage into your marketing you need to deliver. This does not. It’s a very natural, lightweight, and sheer concealer. If you have issues with blemishes, dark circles, etc…this might not be the concealer you want to indulge in. If you like more natural, sheerer makeup it’s perfect! I wouldn’t even say it provides medium coverage! It’s more of an almost but not quite medium coverage that it offers. This would be something I’d use on the weekends or when I’m running errands to brighten and smooth my eye area. I’d want something a lot more pigmented for a more full makeup look!

Makeup Revolution IRL Filter isn’t quite the superman concealer I was expecting but it’s nice nonetheless. I think the formula is lovely and the price is right! I just wish it had a bit more pigment.

Makeup Revolution IRL Filter is available now.

Will you be checking it out?

Where to buy

Ulta Makeup Revolution

Makeup Revolution IRL Filter Finish Concealer is 0.21 oz for $7 and is available in sixteen shade selections. This is marketed as a full-coverage concealer that provides sixteen hours of wear with a soft matte finish. After using the product for the past week and a half my one main issue with it was it lacked coverage. The formula is creamy yet thinner and blends like a dream under my drier eyes. It wears for around eight hours and creates a smooth, bright look under my eyes. It didn’t crease or cake during the wear but did fade by the end of my day. Sadly, as lovely as this was it simply didn’t have enough coverage for me to love it.

Pros

  • Blends easily.
  • Inexpensive.
  • Looks smooth and gorgeous under eyes.

Cons

  • Lacks pigment, not full coverage as advertised.

Who

Makeup Revolution IRL Filter Finish Concealer is ideal for those who prefer a more natural look and don’t require a ton of coverage from their concealer!