January 24, 2024

What’s A Makeup Item That’s Trending and You Can’t Understand Why?

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What’s A Makeup Item That’s Trending and You Can’t Understand Why? I’ll go first.

I actually have dozens and dozens of makeup and beauty items that go viral and start trending which I never really understand the hype about them! Charlotte Tilbury Hollywood Flawless Filter, E.L.F. Halo Glow Blush, KVD Good Apple Skin-Perfecting Hydrating Foundation Balm, and the list goes on and on and on!

But let’s pick something new! I don’t get the hype around the new E.L.F. Camo Liquid Blush. Whoa, I know. Those are fighting words. Everyone wants a dupe for every single product out there and the E.L.F Camo Liquid Blush slid in and made everyone think Rare Beauty Soft Pinch Liquid Blush. Instantly, this was a dupe for Soft Pinch Liquid Blush. I tried it but I sadly, can’t confirm if it is or isn’t a dupe of Soft Pinch Liquid Blush since I never tried that formula. I will say that the Rare Beauty shades seem more flattering than the E.L.F. ones. I got three shades in the Camo Liquid Blush formula and they’re just garish to me. It’s just way too pigmented and the formula feels like I’m applying paint! I understand there’s a major market for this blush but personally, I don’t understand the hype or why it’s trending.

I have to remind me myself that my opinion isn’t always the same as the rest of the world but I always have this moment with certain items where I’m like, “Why the hell does everyone like this? It’s god awful!” I’m not speaking about the Camo Blush just general makeup trending products. It always puzzles me how GREAT products pass under the radar and ones that aren’t so fabulous end up having these huge viral moments across the Interwebz.

So, my question do you, What’s A Makeup Item That’s Trending and You Can’t Understand Why? Do share!

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About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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Comments

  • breezy

    lip oils. they bleed, aren’t that pigmented, and i get acne around my mouth from using them. i’d rather stick with balms.

    also, most brands today often create ‘trendy’ items rather than produce something new from their core line. i’m still miffed that Colourpop nixed their Ultra Satin lip line, which imho was better than their Ultra Mattes.

    • Isabella Muse

      oh wow. acne? really? That’s awful! Sorry to hear that! I’ll never understand why brands get rid of brilliant products and replace it with almost the same thing but just a different, crappier formula!

  • AMY A ALLEN

    Honestly that’s almost everything. I don’t get highlighter, freckles, matte lips, false eyelashes, are cut creases still a thing? There’s so many things.

  • DAPHNE

    Ok, so I know you already mentioned the Charlotte Tillbury Hollywood Flawless Filter. I bought the dupe that everyone was recommending, the E.L.F Halo Glow Liquid Filter. I don’t get it. I never tried the CT original, so I cannot really compare, even though it seemed universally accepted as a dupe, but all it did was make my skin shinny (and a little greasy by day’s end) It certainly did not filter out anything, or improve the look of my skin, and I am glad I only paid $14.00.

    • Isabella Muse

      ELF gets a lot of hype and much of it is false my experience. Some of their products are great but the ones people rave about I sort of sit and scratch my head over.