March 19, 2024

Rare Beauty Might Be Sold for 2 Billion But Selena Wishes To Remain

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Rare Beauty by Selena Gomez may be sold for two billion dollars as financial advisors were apparently hired to assess options for the brand but Selena apparently will remain active in the company no matter what happens. Well, that didn’t last long did it? Rare Beauty launched in 2020 and a mere 4 years later they are may already be selling it off.

Granted these are all rumors right now as reports are saying the brand was valued at 2 billion and reportedly and are looking at firms who are interested in potentially investing into the brand or acquiring it but Rare Beauty has not released an official statement nor has commented on this.

Nothing good comes from brands selling out to larger companies like Estee Lauder. Lord knows if Estee Lauder is one of these firms looking into doing any deals with Rare Beauty we’re all in for a bumpy right as there isn’t one brand they’ve touched they haven’t completely ruined in my opinion. Not to mention we always get the promise from the owner and creator reassuring us of how involved they’ll be and don’t worry they are going to be there through the entire process and will remain with the brand. We’ve seen it with Bobbi Brown who sold to Estee Lauder in 1995 but thankfully, remained until 2016 and of course, Jerrod Blandino who sold Too Faced for a whopping 1.4 billion in 2016 only to leave in 2022. And of course, Jamie Kern Lima founder of It Cosmetics who stepped down in 2019. So, yeah, the whole “Selena will remain with the brand and be active” likely means, “I’ll stay for a few years and after that I’m outta here!”

I will say back when Too Faced was sold for 1.4 billion I was shocked but seeing Rare Beauty up for grabs at 2 billion isn’t so surprising. The brand has a strong following and is very much beloved by its fans. Is it weird to say that the brand is ok to me but I’m just not a rabid fan of it the way some are? None the less, my opinion doesn’t really matter considering the amount it’s pulling if this sale does happen. But as for Selena remaining, well, I’m not holding my breath. I give her a few years before she leaves! But nothing is confirmed yet so, let’s not all panic!

If Rare Beauty does sell would you be concerned the quality will go down? That’s always my biggest fear! Do share your thoughts!

6 Comments

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About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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Comments

  • SS

    Estée Lauder…the kiss of death. I mean let’s not forget The Ordinary and what happened to that founder. They are horrible. But I get it, it’s about money. And selling for billions is hard to resist.

    • Isabella Muse

      let’s hope EL isn’t one of the people looking at it because forget it!

  • KJH

    I think it’s interesting that original, company owned EL products like EL and Clinique have continued at their quality level, while their acquisitions have tanked. If it’s not f’ed, don’t f with it.

  • MelodyJ

    The worst example is Carol’s Daughter being sold to L’oreal It is truly a shadow of what it once was. Someone on a forum posted pictures of the 1990’s-2000’s product lines. I am one of the people who has a thin hair spot from using current products. My scalp still gets itchy and sore from time to time 3 years later. I talked a youtuber who reviewed the line I used, and she said she had itching too. Some people have no problem at all with the current products. This was a fav brand when Lisa owned it.
    I just found out Elf bought Naturium. Elf is 20 years old. Time flies. Still remember everything for a dollar. I think we are seeing more shake ups in the business landscape in part because of the state of the economy.
    It’s really interesting what KFJ said about the main Estee Lauder brands maintaining quality. Some people believe bigger companies do this as a way to sabotage their competition Buy the smaller companies mess up the product/service. Upset consumers look to other alternatives which the bigger companies offer. I will be sure to keep up with what happens with Rare Beauty.

    • Isabella Muse

      oh my god how can I forget what l’oreal did to Carol’s Daughter. There line of products was amazing but not they are barely scented and the formulas have changed so dramatically! That’s a crazy business model if that’s what they are doing because they are dishing out serious money for these companies why mess them up instead of build them up for success. So weird. I’m keeping my eye on rare beauty too! Not a big fan of the brand but just curious to see what goes down with this!