I started Musings of a Muse ten plus years ago and you have no idea how old that makes me feel! One of my first Etude House posts dates back to 2008 and I have Japanese Beauty posts that date back even further. It’s pretty crazy how much K-Beauty has evolved and how heavily it has influenced and infiltrated the US market. Facial sheet masks, multi-step skincare routines, doll lashes, and so much more have become fairly standard in the US makeup, beauty, and skincare world and a lot of it was influenced by Korean beauty trends. But one of the most important aspects of Korean beauty is the fact it is now so readily available in the US. Many brands like Etude House, Tony Moly, Skin Food, and others have their own stores, are sold at popular retailers, and have their own websites that allow you to easily pick up any of your favorite K-Beauty picks easily.
About five or so years ago that was impossible and one of the best and most reliable sources for K and J-Beauty was ebay.com. E-bay has and will always be one of the easiest ways to shop for obscure Korean or Japanese beauty brands easily and safely thanks to their money back guarantee and buyer protection. I mean don’t get me wrong, it a heck of a lot easier tracking down your favorite K-Beauty nowadays than it was five or so years ago but there’s still some delay in getting newly launched just available products from both Korea and Japan. The market is a bit delayed in the US and we tend to get certain skincare collections or makeup launches five or six months after Korea has gotten them. Needless to say for those of us, like me, who love instant gratification this isn’t an ideal set up.
I have spent many, many fine years finding great, reliable sellers on E-bay that ship quickly and most times for free with retail prices on some of the latest and greatest launches from abroad!
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