There are plenty of ways to advertise your product especially with social media running our lives. We all know how heavily beauty brands rely on social media to sell us everything from the latest concealer to the next great eyeshadow palette. We’ve discussed time and time again how aggressive beauty brands have become on social media not to mention how pushy and repetitive they are with their releases.
That’s why it’s always refreshing when you run across a unique brand like 2 Note who happen to have some of the most innovative advertising I’ve ever come across. Whether by accident or intentionally done I ran across 2 Note completely on a whim in a bathroom. Yes, a bathroom!
Saturday I was having a delicious breakfast at La Perche which is located in downtown Hudson on Warren Street. After my meal I wandered into their bathroom and washed my hands with a really incredible smelling hand soap. I had one of those Jenna Marbles Kermit moments for a second there as I washed my hands, “WHAT R THIS!?” It smelled heavenly. A strong note of cedar hit my nose first and a quick glance at the bottle revealed Frankincense and Oakmoss.
Ok, at that point I entered the Twilight Zone. You know me, I’m a gourmand freak. When selecting a fragrance Frankincense would typically be a note I’d completely avoid. But somehow, someway I couldn’t stop smelling my hands. So, of course, I looked at the bottle to see what brand this was as I’d totally buy it to use at home. It said simply, 2Note Hudson and below that it read “Made in Hudson”. Oh really? I visit Warren Street quite frequently how have I not run across this before?! Was it something sold at the Farmer’s Market? Where could I purchase this miracle hand soap…
As I walked outside I had my phone in my hand to Google 2 Note and low and behold it happened to be right across the street.
How’s that for advertising? Go into the bathroom to pee, wash your hands, and come out discovering a completely new and exciting selection of indie skincare and fragrance.
I peeked rather shyly into the window when I crossed the street and was actually relieved to see they had three bottles of fragrances in a little sill right next to the door. I didn’t even have to go inside the shop to experience 2 Note. 2 Note was right on the street and I could safely play, mist, and enjoy a few of the scents outside their door without stepping a foot inside. Why am I mentioning this? Because I actually was sort of meh about going inside and being met with aggressive sale reps that wanted to push something on me I didn’t want to buy.
How wrong was I?
The most unique experience you’ll have at 2 Note probably won’t be the fragrances. Don’t get me wrong, those are freaking amazing. But you’ll come out of the experience enriched by meeting two really beautiful people that will treat you like a long lost friend. Darcy and Carolyn are the masterminds behind 2 Note. Two musicians that bring notes of music to their fragrances. And two people that are just so full of love for what they do and for everything else and one around them. In a world so filled with hate and so much insanity it’s refreshing to come across individuals like these two ladies. They remind you that there are good people in the world. They were never pushy about their product, they were just super chill and totally treated you like a friend. I mean, I was sitting their at one point showing them pictures of my dog on my iPhone only to be told when I left to not to forget to bring my puppy back with me when I returned. I really can’t gush enough about the welcoming feel of the store and the people that run it.
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