I must be getting old because I’m really amazed at the amount of time makeup brands spend on social media nowadays. One of my reader’s, Sarah, pointed out that she wished brands spent more time on formulas versus promoting them on social media and I found myself nodding in agreement.
I’m just amazed at how much time and energy goes into promoting an eyeshadow palette or a mascara release nowadays. There’s Snapchat where hundreds of daily clips are uploaded from a variety of different people that work at the brand showing sneak peeks, swatches, and tutorials featuring whatever the release might be. Not to mention on Instagram where we get beautiful high resolution shots of the release on a variety of adventures like at some tropical secluded beach with pink sands and the ocean in the background, a perfect aqua hue or under the Eiffel Tower tucked into a basket of croissants. Hell, that palette goes on more trips than the average person does haha…! Apparently, when you do some major release that means it’s time to travel all around the world with it.
I’ve become a bit jaded as a blogger so, I see all these promotions and I tend to roll my eyes slightly at it because I feel it’s a tad overkill. But I understand they are essentially using a free medium to promote sales and who wouldn’t utilize that kind of business model to do so? It’s a no brainer making money across social media right?
But are your favorite makeup brands spending way too much time on social media to a point it gets annoying?
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