We all knew it was coming and the rumours were circulating but we have confirmation today that Shiseido will sell Laura Mercier, BareMinerals, and Buxom to a private equity firm, Advent International. Shiseido Japan could be struggling slightly under the weight of the lockdown as it heavily affected brands like Etude House who closed many stores across Asia and invested more on their online presence but as of now, there’s been no mention of issues with brands under parented by Shiseido in Japan.

Shiseido America is an entirely different story as they have sold off many of their personal case assets to QVC and have ideas to revamp their business model and focus on other categories. Shiseido purchased Bare Minerals for 1.7 billion back in 2010 with Leslie Blodgett (founder and creator of Bare Minerals) remaining with the company until 2016. Shiseido purchased outstanding shares for $18.20 at the time of the sale which was actually 41% over its three-month average.

Masahiko Uotani, president and CEO of Shiseido Group says, �While BareMinerals, Buxom and Laura Mercier have been a core part of our portfolio and have benefitted from Shiseido�s stewardship to date, we believe Advent is uniquely positioned to continue supporting all three brands alongside their talented teams moving forward.� Shiseido still currently holds Cl� de Peau Beaut�, NARS, and Drunk Elephant as well as fragrance brands.

The quality of both Bare Minerals, Buxom, and Laura Mercier has undergone some change but for the most has remained very good compared to the changes we’ve seen when Estee Lauder or L’Oreal Groups was involved in a take over. I hope that going forward Advent International give us a good experience with all three brands as it would be a terribly shame of Laura Mercier ended up as badly as Bobbi Brown did.

We’ll have to wait and see how things pan out!

I do not have amounts paid per brand as of yet but will share those details as they become availble. My guess would be not nearly as much Estee Lauder has paid for brands like Deciem, Too Faced, and It Cosmetics but I could be wrong.

How do you feel about this latest sale?

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The Prince x Urban Decay Collection is already 50% off on macys.com but take an extra 15% off the sale price with code ULTIMATE.

Enjoy!

Where to buy

Macy’s

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Coca-Cola X Morphe Cherry Coke is now available at ulta.com and yes, you can get 20% off the collection using code 989305. I picked up the Coca-Cola X Morphe Cherry Coke Lip & Cheek Duo because the blush reminds me so much of the Clinique Cola Pop Blush and Coca-Cola X Morphe Cherry Coke Artistry Palette because damn, it really is gorgeous isn’t it?

Enjoy!

Where to buy

Ulta

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Just a heads up if you need to stock up on your Sol de Janero favs they are 25% off at bglowing.com using code GLOWING25. The code applies to select brands on the website right now should you wish to save on any other brands like Youth to the People!

Superberry Dream Eye Cream is LIFE! I just got a backup because 25% is a steal!

Enjoy!

Where to buy

Nordstrom

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Too Faced Cinnamon Swirl Eyeshadow Palette ($49) is a new, limited edition cinnamon-scented palette that’s launching for the Fall 2021 season that contains 18 eyeshadows. I’m sure many of you have caught your first look at the Cinnamon Swirl Eyeshadow Palette as its been circulating on Instagram since late last week. It’s a palette that gives a nod to those old school days spent walking around the mall, buying earrings at Claire’s, heading to Bath and Body Works for a haul, and finally ending up at the Food Court where you purchased that big old messy cinnamon bun that you ate every bit of but it probably gave you a migraine later on because that’s a lot of sugar.

I used to be a mall rat. I loved the mall! There was something so fun walking around the mall, window shopping, and just enjoying the vibe. I feel like malls haven’t aged well and the experience isn’t as exciting as it once was. I’m not sure who we can blame for that but I imagine the main culprit would be the Internet and online shopping. When did we all become so closeted in homes that we can’t venture out to the mall to grab the item we so desperately want versus shopping for it at home in pigtails and our PJs. Malls here in New York are pretty dead and stores really have super limited inventory which has forced us to shop online.

But I do love the little nod that the Too Faced Cinnamon Swirl Eyeshadow Palette gives to the Mall’s Food Court because really, that was the best part about going am I right? Who didn’t want to eat ice cream, fresh baked cookies, and gooey cinnamon buns? Going to the mall was like going to a County Fair! There were so many things to eat and you came home with a stomach ache after a trip. To this day, I can’t resist stopping to get a big old pretzel with a bit of pizza sauce on the side to dip! Yum!

Along with the Cinnamon Swirl Eyeshadow Palette, they’ll also be a Melted Matte Lipstick in Cinnamon Bun which will be sold for $22.

I don’t think the palette brings anything new to the table. If anything it seems very reminiscent of the last year’s Pumpkin Spice Eyeshadow Palette. It’s hard to say with stock images.

I’m one of those sad people that like matchy-match shades and this palette feels like it may be all over the place in terms of color pairings but I’ll have to see it in person before deciding.

I will say it’s probably not a must-have. Pretty sure the shades will be easy enough to dupe across the many other Too Faced Eyeshadow Palettes I already own.

Will you be hauling the Too Faced Cinnamon Swirl Eyeshadow Palette?

Where to buy

Ulta Too Faced

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