Olay Fresh Effects BB Cream Skin Perfecting Tinted Moisturizer has launched in two shade selections at drugstores for Spring 2013. As you know from my early post Olay Fresh Effects is a newly launched Skincare Collection that features a few products that should appeal outside Olay’s typical mature age demographic and may gather the eye of teens and twenty sometimes with this new line.
The addition of this new BB Cream alone should garner interest from a wide variety of women (and men) who are just now learning about BB Creams. I mentioned in a few posts already the BB Cream will get an even bigger push for Spring and here we are already discussing a new one from Olay.
It’s unfortunate they choose to name it BB Cream and Tinted Moisturizer….that should account for how sheer it probably will be.