Covergirl TruNaked Chocoholic Eyeshadow Palette Review & Swatches

Covergirl TruNaked Chocoholic Eyeshadow Palette is one of two scented eyeshadow palettes that launched with the Covergirl Peaches & Chocolate Collection which is available exclusively at Walmart for Summer 2018.

I was lucky enough to find both of the palettes on an end cap at Walmart this weekend as I really didn’t want to order them online as I know how poorly they pack makeup and was worried it would arrive broken. As you know there are also blushes, bronzers, and other goodies in this collection but the Walmart I visited didn’t have any of those available. Interestingly enough the display had two open tester palettes so if you wanted to swatch and play a little they were at your disposable. We all know testers at the drugstore aren’t exactly common! I was pretty surprised and delighted that they were thoughtful enough to have these available for anyone wanting to swatch them up in store.

Scented makeup seems the latest Summer trend with brands like Maybelline and L’Oreal releasing many different scented eyeshadow palettes as well as upcoming ones for Fall 2018. I just got a notice that my L�Oreal Cherry my Cheri Eyeshadow Palette launched and I just recently reviewed their Paradise Enchanted Scented Eyeshadow Palette plus they have an upcoming Berry Much Eyeshadow Palette all of these being scented.

As for Maybelline they released Lemonade Craze which is a lemonade scented palette and they have an upcoming Soda Pop Eyeshadow Palette which is scented like cola.

I have to admit I find the whole scented makeup thing rather novel. As a kid growing up with Sanrio, scratch n’ sniff stickers, etc…the idea of scented makeup is just really appealing and tickles my inner child. I mentioned a while back ago in my Too Faced Sweet Peach Eyeshadow Palette review I’d totally buy anything that Too Faced choose to scent. I think some of us went so far as to say wouldn’t a Pumpkin Spice Eyeshadow Palette be awesome or even an apple one. Too Faced never did go that deep with their “scented” options but obviously the drugstore makeup world is taking on the trend full speed.

And I love it!

Covergirl Chocoholic TruNaked Eyeshadow Palette ($10) comes housed in Covergirl’s all new pure white basic packaging. It’s a little stark and uneventful but I’m slowly getting used to it. The palette does come with a cute chocolate slipcover giving it the appearance of a chocolate bar. The TruNaked Eyeshadow Palettes originally launched with the Covergirl Spring 2016 Collection and I fell in love with them on first use. The eyeshadow texture and formula is one of my very favorites that’s available at the drugstore as it reminds me of Japanese eyeshadow from brands like KATE and Majorca Majolica.

Shadows like this are typically referred to as having a slurry texture due to the hybrid texture that has a creamy powdery feel. Although at the time it felt new and exciting the TruNaked Eyeshadow Palettes weren’t Covergirl’s first foray into this formula as they did have Eyeshadow Quads that launched in Spring 2015 with the same formula but it just seemed like that formula became better when the TruNaked Palettes came around.

Some people love this formula, others hate it. If you hated it in the past there is nothing new that the TruNaked Chocoholic Eyeshadow Palette brings to the table. It’s the same creamy powder texture as the original palettes and the only thing new is the fact that it is scented like chocolate. If you loved it before, you’re still going love it this time around.

Unlike the original palette Covergirl didn’t name each shade. I have to admit to some confusion due to this. Not because the shades weren’t named but they have a diagram in the back with three looks and they refer to the shades as C02, L3, CR7, L5. I don’t understand why they didn’t just refer to each shade as 1 through 8. Also the diagrams are somewhat useless as they don’t really give you an idea for color placement.

On that note, let’s discuss colors…

This isn’t a completely chocolate palette. There’s actually a lot going on here. It’s filled with four silky mattes and four shimmers. Out of those eight shades there are four that I’d consider chocolate where as the rest are purple, berry, and green. These are very, very rich, warm shades and I have to admit I struggled a little with them since there aren’t a lot of lighter transitional shades. It’s just a lot of dark, sultriness but there’s no break between. This did make me a little wary because I was concerned the shades would accentuate my finer lines and dark circles. Sadly, I was right! They do! You wanna conceal really well with these!

The formula is very soft and creamy but some of the shades do have chunkier fall out which makes for messy application. I struggled a little bit with the darker mattes as well as they applied a bit patchy but they did build well and I was able to blend and build which resulted in a smoother, more even look. The shimmers have the most fall out but the formula is the softest and easiest to apply with a smooth, easy glide on my drier lids. I think visually this palette is gorgeous but I didn’t quite have the skill to pull off a good look using just these shades. That disappointed me a little bit but I don’t regret the purchase.

As for the scent I found it pleasant. It’s pretty much the same scent Tarte and Too Faced used from some of their eyeshadow palettes and bronzers. It is fairly strong but it doesn’t linger once you apply.

Covergirl TruNaked Chocoholic Eyeshadow Palette is really a stunning palette I just wish it had a few more lighter transitional shades as I think that would make it much easier to work with. The formula has a few quirks but overall, the shades are creamy, pigmented, and fairly easy to work with. I’m glad I picked it up but I see myself possibly reaching for other shades or palettes in my collection to complete a look using this one!

Covergirl TruNaked Chocoholic Eyeshadow Palette is available now at walmart.com.

Where to buy

Walmart