January 30, 2019

Wet n Wild Photo Focus Hydrating Stick Review & Swatches

I purchased this item and I receive a small commission if you shop using the links in this post.
5 stars out of 5

Wet n Wild Photo Focus Hydrating Stick ($4.99) is one of several new skincare sticks that Wet n Wild recently introduced for Spring 2019. At the moment there’s no shortage of stick skincare everything in both the drugstore, mid-range, and Korean Beauty world. Cleanser sticks, blur sticks, hydrating sticks, everything seems to come housed in a portable swivel up stick that makes it easy to do anything from clean your face to hydrate it!

I’ve reviewed quite a few in the past like the recent Physicians Formula Refreshmint Cooling Stick as well as older ones like Hard Candy Sheer Envy Coconut Primer Stick, Etude House Dumbo Moistfull Collagen Facial Stick, Tony Moly Panda’s Dream So Cool Eye Stick, etc….!

I think sticks like this can be cute but most importantly they are great for travel! Not to mention Wet n Wild Photo Focus Hydrating Stick is an obvious nod at Milk Makeup’s Cooling Water which is much more expensive.

If you can’t really see yourself dishing out $24 for Milk’s version or just love a good budget option you’ll likely love Wet n Wild’s Focus Hydrating Stick. However, the two products do not have the same ingredients.

Wet n Wild’s version is a chunky little 0.35 oz swivel up balm that’s the exact same blue as Milk Makeup’s version. It’s a cooling, hydrating balm that can be used anywhere on your face including under your eyes as it contains caffeine to help with puffiness. It’s also a nice way to prep for lightweight makeup as well! I travel a lot and I try really hard to keep it light when I do and this is a nice way to just take some moisture on the road with me. It provides very lightweight moisture but enough to prep for makeup if you have drier skin so, you can in fact use as a facial primer if you’d like to.

The joy in products like this are the fact they are so easy to travel with. You can take them over to your boyfriend’s if you’re spending the night, tuck one in your desk drawer, or take it on a plane with you (no messy liquids or worrying about the size of the bottle!). It’s an easy swipe and gently pat to absorb which makes it mess-free. You can even whip it on a plane and hydrate a bit before touch down. Granted it’s not ideal to use over makeup but if you’re wearing minimal makeup it’ll work a treat!

Wet n Wild’s version is fragrance-free and provides very lightweight moisture without being sticky, tacky, or dewy. It wears well under makeup and easily eliminates troublesome flaky areas on my cheeks by providing spot treatment moisture. It does have a cooling effect but I wouldn’t say it eliminated puffiness under my eyes and the moisture it provides is very light and I do require more heavier moisture in this area. But hey, for travel? It’s ideal!

It’s actually pretty much a spot on dupe for the way Milk Makeup’s Cooling Water performs aside from the fact the two have different ingredients. This means if you’re looking for cheaper alternative or if you simply can’t afford Milk’s version the Wet n Wild Photo Focus Hydrating Stick can easily slide in as a replacement!

Wet n Wild Photo Focus Hydrating Stick is available now!

Anyone try it?

Where to buy

Wet n Wild

Wet n Wild Photo Focus Hydrating Stick is a new swivel up moisturizing balm stick that’s 0.35 oz and $4.99. This is pretty much the same concept as Milk Makeup’s Cooling Stick. It has a lightly hydrating texture that glides on and absorbs easily with a cool, fresh feel when applied. It works nicely as a prep for makeup or just to add a little moisture onto skin. It won’t replace your moisturizer but it does make a nice travel buddy. It did promise to eliminate puffiness under eyes but I personally didn’t feel it did.

Water/Eau, Butylene Glycol, Bis-PEG-18 Methyl Ether Dimethyl Silane, Isopentyldiol, Glycerin, Sodium Stearate, PEG-12 Dimethicone, Propanediol, Propylene Glycol, Phenoxyethanol, Chlorphenesin, Palmitic Acid, Stearic Acid, Caprylyl Glycol, Niacinamide, Hexylene Glycol, Ethylhexylglycerin, Caprylhydroxamic Acid, Dipotassium Glycyrrhizate, Allantoin, Cucumis Sativus (Cucumber) Fruit Extract, Caffeine, Sorbitol, Phospholipids, BHT, Tocopherol, Oligopeptide-68, Hydrogenated Lecithin, Glycine Soja (Soybean) Oil, Sodium Oleate, Disodium EDTA, Blue 1 Lake/CI 42090.


  • Great travel buddy!
  • Feels cool and refreshing but doesn’t leave skin tacky, sticky, dewy, or greasy!
  • Provides nice, lightweight moisture.
  • Acts as a facial primer as well as a lightweight moisturizer.
  • Great for spot treating drier areas.
  • No fragrance.
  • Affordable.


  • Didn’t help with under eye puffiness!


Wet n Wild Photo Focus Hydrating Stick is a nice pick for those who travel a lot or want a cheaper version of Milk Makeup’s Cooling Stick!

I purchased this item and I receive a small commission if you shop using the links in this post.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Maria

    Thanks for the info Muse. Do you know if ULTA or Target will be carrying this? Thanks.

    • Isabella Muse

      wet n wild seems to get things first on their website and within a month they start launching at other retailers. Hopefully Ulta/Target will get it later in Feb!

  • NadiaA

    Thanks for the review- have you tried the new Perfect Pout Lipsticks? I bought 3 and they are fantastic! Hope to see what you think of them soon.

  • courtney

    thank you for mentioning in your review comparisons if the product ingredients match or not for wet n wild’s version and Milk’s version. this is SOOO helpful for me when i am comparing products i am interested in : drugstore option vs. higher end; or even comparing 2 high ends or 2 drugstores. it really is so interesting to see how much, we as consumers pay, for name brand makeup (stuff sold at Sephora, Nordstrom etc..). sometimes, high-end and drugstore makeup companies really use the same ingredients for the same exact product, but we pay a premium for the name-brand one just cause of the name, and maybe fancier packaging. but i will admit, i do love a good high-end makeup product. its my preferred 🙂

  • Catherine

    Hi Muse! Perfect timing for this review. I am traveling in March and will need something like this for the plane. Hopefully it will be available in stores before then, if not, I will order from their website.

    And this is off topic, but I wanted to share. My wonderful hubby, as a total surprise, bought me Tom Ford’s Lost Cherry for our 15th Anniversary . I had never had a chance to experience it in the store, but I am in love with it! Not exactly what I expected, but even better. So yummy!

    Stay warm and safe during this crazy weather!

  • Sakura

    I tried wnw’s toner stick from the “Pump”Collection and it was very moisturizing after washing my face, but too tiny! I will definitely try this product. I love that there isn’t any fragrance. Thanks for the review!

    • Breigh

      I loved the toner stick too! More, even, than the cooling moisture stick. I’m hoping they put it in their larger product line. Until then, I’m hoarding them.