It Cosmetics Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment Review & Swatches

The new It Cosmetics Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment will be available later this month on QVC.com but until that time I thought I’d give you an early look at it.
If you recall, in 2013, It Cosmetics launched the Hello Beautiful Anti-Aging 5 Piece Color Collection and this included the brand new It Cosmetics Vitality Flush Color Stain Stick in the shade Je Ne Sais Quoi. That Color Stain Stick (it’s now available in two shades) and shade has since become permanent.
Je Ne Sais Quoi is one of It Cosmetics’ most popular shades of natural pink and it appears across the board in a variety of products from the brand for both lips and cheeks. I personally love it and I think many It Girls and Guys would be in agreement with me.
The Color Stain Stick is formulated to be used on both cheeks and lips so, one might wonder if you need the It Cosmetics Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment. Apparently this is more of a lip butter treatment of sorts formulated with essential butters and oils that softens and hydrates while giving lips a perfect pink color.
I think when people hear “perfect pink” or “your perfect custom shade of pink” they mentally cringe. This is because in most cases, color changing lipsticks, lip balms, and glosses almost always turn bubblegum pink and it isn’t always a flattering shade of pink.
I think you might be a bit happy that It Cosmetics Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment doesn’t turn into a Barbie shade of pink. But I also think you might be disappointed to also learn that it is quite sheer.



