As you already know the E.L.F. 30 Days of New Event has started a few days ago. This is one of those rather irritating makeup marketing events that apparently is supposed to create some sort of hyped up frenzy over the latest releases.

For me, it’s just a pain in the arse. E.L.F. has some ok coupons including Free Shipping ones but you have to reach a certain threshold for the Free Shipping to kick in. Let’s just say the coupons aren’t as great as they once were and most have a lot of hoops to jump through to get the deal which in turns ends up making you spend more versus save.

When Too Faced launched their Peaches and Cream Collection they used a similar marketing technique which launches one new product a day before the the official collection released three days later. The good news would be the fact that I’m a Sephora Rouge Member and got Free Shipping on each item. I still found the situation irritating though. Why only one product? just launch the whole damn collection and stop playing with my mind.

E.L.F.’s Fall 2017 launches prove even more maddening with 30 new products launched over the course of the next 30 days. The only relief I have about this launch is the fact that the products have been utterly dismal and not must haves at all. For me, the marketing strategy they are using is more fail than success especially with launches like a Cream to Powder Blush Brush and an On Point Concealing and Blending Sponge. These are ALL items I can wait for. Why go through all the trouble of releasing 30 different beauty products on 30 different days if the products you release aren’t all that exciting at all?

These are the types of questions that keep me up at night.

I’ll give E.L.F. the benefit of the doubt. Perhaps the launches will improve over the course, of the next few weeks but I have my doubts.

What do you think of their latest launches?

9 Comments

Ulta is starting to launch a new goodies and that’s a good thing since during the 21 Days of Beauty Sale, which is on now, Platinum Members get free shipping if they order any of the daily deals. For example, today Tarte Double Duty Beauty The Lip Sculptor Double Ended Lipstick & Gloss are $10 bucks so stick one in your cart and BAM free shipping!

This also means I don’t have to meet any huge threshold so, I can take advantage of purchasing one other item (or more as we know it never stops are merely two items right?).

Here are some new makeup and beauty picks at Ulta worth getting excited (some of which I purchased).

Continue Reading / 7 Comments

Bobbi Brown Nude Drama Eyeshadow Palette is $59! Is this real life? You can sign me up for one. It’s a rare day in Bobbi Brown-land when she has a palette that contains 12, yes 12 eyeshadow shades for $59! What in the world is going on. Has hell frozen over? Is fire raining down from the skies outside? Are cats living with dogs? Has Cersei taken the Iron Throne for good?

It’s all true though. This all nude, rosy Fall forward selection of shades contain a rather unique line up of colors and hell, I don’t even see too many reruns in here aside from Ivory and Espresso.

Shades include:

• Ivory
• Antique Rose
• Earth
• Saddle
• Halo
• Sunkissed
• Terracota
• Black Sand
• Bonfire
• Pink Bellini
• Velvet Plum
• Espresso

I shall take it thank you very much!

Get your Bobbi Brown Nude Drama Eyeshadow Palette now at sephora.com before someone realizes it was priced wrong.

22 Comments

Ulta’s 21 Days of Beauty Deal 4 deals are live! Today one of my fav lip products is available which I highly recommend, the Tarte Double Duty Beauty The Lip Sculptor Double Ended Lipstick & Gloss for $10 bucks each! You can see my review by clicking here. Keep in mind that since my review the shade range has been extended so, if you have a few double check as their might be a new shade you don’t already own!

Skyn Iceland Travel Size Hydro Cool Firming Eye Gels are also available for $7.50. These have excellent reviews so I’m going to give them a whirl!

And the First Aid Beauty Ready. Set. Hydrate! Kit is half off today, $22. It contains deluxe sizes of Ultra Repair Cream, Ultra Repair Hydrating Serum, Ultra Repair Face Moisturizer, Ultra Repair Sleeping Cream, and Ultra Repair Instant Oatmeal Mask.

And of course, hot deals are still available all month long:

• Pur Eye Polish Pure Pigment Eye Primer + Top Coat $15
• Buxom Shimmer Shock Lipstick $12
• Cargo Online Only HD Picture Perfect Illuminating Palette $20
• 25% Off Philosophy Eye Care Products $31-$50
• Tarte Double Duty Beauty Empowered Hybrid Gel Foundation $27 (normally $39)
• Tarte Poreless Mattifying Primer $22 (normally $32)
• Benefit Hoola Cream-to-Powder Quickie Contour Stick $21 (normally $28)
• 40% Off Lorac Alter Ego Lip Items $10 to $11
• 40% Off Cover Fax Cover Click or Corrector $11
• Bare Minerals Gen Nude Matte Liquid Lipcolor $13
• Smashbox Travel Size Primers $10 (Choose from Hydrating, Mattifying, and More)
• Julep It’s Whipped Matte Lip Mousse $12
• Julep Cushion Complexion 5-in-1 Skin Perfector with Turmeric $12
• Lipstick Queen Lipstick Chess $14
• Butter London Plush Rush Lipstick $14
• Laura Geller Baked Radiance Cream Concealer $14
• Laura Geller Baked Gelato Swirl Illuminator Palette $19
• Lancome Bienfait Multi-Vital Eye Sunscreen Broad Spectrum SPF 30 $28
• Japnoneque Velvet Touch Primer or Radiance Primer $19
• Hey Honey Take It Off Exfoliating Honey-Peel Off Mask $19

Happy Shopping!

1 Comment