Have You Ever Wondered How Often Stores Stock Skincare?
Have you ever wondered how often stores stock skincare? I mean, do you think there’s some chance there’s a jar of Tatcha the Silk Cream sitting on a Sephora self, getting dusty, for the last six or more months?
These are the questions that keep me up at night.
I’ve worked in retail but I’ve never worked in a beauty retail world. Have you use? What’s the secret about skincare? There are some highly expensive potions and lotions out there and I’m wondering how long do they keep them on shelves before they ditch them for new?
Most skincare has a shelf life of six to twelve months opened but what about unopened? Do they sit on a shelf for a year just waiting to be purchased? I imagine at some point stores clear the inventory out and restock new, fresher product but how long before they do that? Likewise for fragrance! How long does a bottle of fragrance sit on a shelf before they decide that it’s reached it’s sell by time?
I have some The Ordinary products I purchased about eight months ago, unopened, sitting in my beauty closet and I’m wondering have they reached a point that I won’t see the same results as I would from a fresher bottle?
I tend to label all opened skincare with a label maker and the date I opened it. But I’m wildly curious how fresh skincare is that we purchase at stores.
What do you think?
Do you work in retail?
How often does your store remove old product and restock it with new?
