Tarte Sugar Rush Don’t Hate, Hydrate Oil Free Moisturizer ($10-$19) is a new gel moisturizer that launched with Tarte’s new baby sister beauty line, Sugar Rush. Someone said in the comments that Tarte was having a bit of an identity crisis and I couldn’t agree more. Lately, they are just all over the place. Tarte’s been dabbling in skincare in their own line and also, launching a new skincare only brand called Awake Skincare (is that around anymore?! I don’t really see it promoted across social media!), launching bolder eyeshadow palettes like Remix and Icy Betch, and just trying to capture a whole range of different age ranges from 10 to 25. It can be a little confusing at times as you don’t really know what to expect from them. Who are they? What is their identity? They seem to reinvent who they are with each new season. Unicorns, mermaids, fairies, the Amazon, skincare, you’re either finding all these changes really fun and interesting or you’re shaking your head and asking, “What the hell is happening here?”
Tarte Sugar Rush is their latest identity which is exclusively available on their website and at Ulta and Ulta.com. It’s an all-vegan line of makeup and skincare that contains 17 products all of which are priced at $25 or less and created using recyclable materials. Their demographic with this launch is meant to reach Generation Z. So, anyone born between 1995 and 2015 and is of the age of 3-23 year. At the moment I’d say Tarte’s main line’s cut off is around 25! If I push it, I’d say 27. They start to fail to interest anyone 27 and above in my experience. They are casting their net a little wider with Sugar Rush in the hopes of capturing the attention of a much younger demo in my opinion. I’m talking below 19 here. I’d say the range is meant to appeal to tweens and teens just starting out in the makeup world.
Even one of their youTube videos featuring the Sugar Rush Don’t Hate, Hydrate Oil Free Moisturizer has a girl about 10 or 11 years old. I’m actually all about taking really good care of your skin. I’m also a liberal person however, I’m also a little bit conservative when it comes to kids and what they should and shouldn’t be doing at certain ages. I’m a firm believer that kids should be kids. I dunno if we need to start kids on a skincare routine early. But I’m not a mom so I really can’t say. Also, this is a completely different generation and they are growing up a lot differently than I did. I realize some of you disagree with me on this and feel like skincare should be started early but, I dunno, I’m all about little a little girl be a little girl and not having her worry about applying skincare daily already!
Anyway, all that being said, at the moment I’m hearing a lot of good things about Tarte Sugar Rush. I’m shocked. I really didn’t expect much and wasn’t terribly interested in the line. There’s a few things that caught my eye but I didn’t really go out of my way to purchase them right away.
I finally did indulge though as one thing I loved about this collection was that Tarte offered a lot of it in a mini format. Several of the products are available in smaller sizes and you can choose any five of those for $25. I think it would be rather awesome if more brands did this. Allowing you to try a smaller amount of the product without spending a ton of cash is a pretty genius idea! Not that the Sugar Rush line is expensive but I do like the idea of getting a few items to test out without dropping a lot more cash on larger sizes without ever having tried them before.
That’s exactly what I did with the Tarte Sugar Rush Don’t Hate, Hydrate Oil Free Moisturizer. It was part of my 5 for $25 haul and it arrives in a 0.23 oz squeeze tube which basically set me back $5. If you don’t buy five items it’ll cost you $10 for this size or the larger size is $19 and 1.7 oz. This size is actually plenty enough to sample and use for about a week to get a feel for the formula. I’ve been using it since I got my package on Saturday.
Here’s some thoughts!
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